An artwork by Jerson Jimenez
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Microtrends: Gen Z’s Blink-and-You-Miss-It Culture
Written by Jaylianna James. If you open TikTok right now, you’ll probably see something labeled the "next big thing". It might be a new aesthetic, a weird food combo, or a word everyone suddenly decided to start saying. By next week, half of it will already be over. Microtrends are exactly what they sound like: tiny, super-specific trends that blow up online and then disappear almost immediately. One month everyone is obsessed with the clean girl look, the next it’s coquette bows, and then su
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